SESSION 1: Practical Considerations for Applying the New SEC Marketing Rule

The SEC’s complete re-write of the Advertising and Solicitor Rules has left firms with a tremendous undertaking to figure out the new rule’s requirements and develop the processes and controls to meet its myriad conditions.  Marketing and Sales may be eager to start using testimonials or case study examples; however, this requires additional compliance, risk, operational, and legal considerations.  This session will provide an update of the latest guidance and learnings from the front lines as both large and small firms continue their implementation efforts.

Learning Objectives:

  • Deepen your understanding of the rule, with particular focus on current SEC Staff guidance regarding the rule’s scope and requirements, including no-action letters and FAQs
  • Discuss practical implementation solutions as your firm drafts policies on testimonials and endorsements, third party ratings, and performance reporting
  • Identify the potential risks and gray areas yet to be answered or addressed by the regulators
  • Ensure your firm is on track for implementation, including procedures, controls, and training